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Your ticket to generating better results through infographics
Visual Content Marketing is a more than just a guide to
infographics. Written for business people dealing with complex
offerings, this is a hands-on, in-the-trenches guide to leveraging
this emerging medium to reach bottomline business goals. Uniquely,
this book addresses the full range of visual solutions, with an
emphasis on using these products to create real business value.
Inside, you'll learn the ins and outs of infographics, interactive
pictograms, video, animations, data-driven visualizations, and
other conversion-generating graphical content. Get inspired by the
groundbreaking examples showcased here, and learn how to manage
every aspect of visual content, from sourcing suppliers to
leveraging content on the appropriate media platforms. Author
Stephen Gamble is a leader in visual marketing solutions, with over
twenty years of experience in the industry. Thousands look to his
firm, Frame Concepts, for insider tips on generating revenue with
the help of innovative graphics. This insider knowledge is at your
fingertips in Visual Content Marketing. To meet your demanding
business goals, you need new ideas. This book will show you how to
infuse visual content where and when it counts. * Generate
high-quality leads and revenue with infographics, video, data
visualizations, and more * Identify the visual marketing and
engagement strategies that will work for your business * Source and
manage talented content suppliers who will deliver on your
strategic vision * Integrate eye-popping visual solutions to update
your brand and achieve your business goals Focusing on the visual
is the secret to success in the effort to win customer engagement
and attention. Visual Content Marketing is applicable to every
business function and industry. With this book, you have the
start-to-finish information you need to leverage visual solutions
to great effect.
The British horn player Dennis Brain (1921-1957) is commonly
described by such statements as "the greatest horn player of the
20th Century," "a genius," and "a legend." He was both a prodigy
and popularizer, famously performing a concerto on a garden hose in
perfect pitch. On his usual concert instrument his tone was of
unsurpassed beauty and clarity, complemented by a flawless
technique. The recordings he made with Herbert von Karajan of
Mozart's horn concerti are considered the definitive
interpretations. Brain enlisted in the English armed forces during
World War II for seven years, joining the National Symphony
Orchestra in wartime in 1942. After the war he filled the principal
horn positions in both the Philharmonia and Royal Philharmonic
Orchestras. He later formed his own wind quintet and began
conducting. Composers including Benjamin Britten and Paul Hindemith
lined up to write music for him. Even fifty years after his tragic
death at the age of 36 in an auto accident in 1957, Peter Maxwell
Davies was commissioned to write a piece in his honor.
Stephen Gamble and William Lynch have conducted numerous
interviews with family, friends, and colleagues and uncovered
information in the BBC archives and other lesser known sources
about recordings that were previously unknown. This volume
describes Brain's life and analyzes in depth his musical career.
Its appendices of information on performances will appeal to music
historians, and its details on Brain's instruments and equipment
will be useful to horn players.
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